• App Lab

    UCL’s exclusive app store for large-scale beta testing...

  • UX Lab

    Polish your product with user experience consultants and tailored user testing...

  • Device lab

    Test your product in London’s largest open device library...

Who we are and what we do

UCL DECIDE is a business support program delivered by UCL Advances whose charter is to create the best environment for developing Europe’s top entrepreneurs. With an array of in-house specialists, serial entrepreneurs, technology industry evangelists and services, UCL DECIDE helps businesses with early stage product development and pre-commercial testing.
Resource for companies
Entrepreneurs participate in a full sprint cycle program with access to a range of services.  
Device lab
Trial your product on different devices, platforms, OS versions and screen sizes to make sure it looks and works great everywhere and for everyone.  
User Experience Lab
The center offers you a space to rent for a few hours to conduct usability testing, along with a free User Experience consultation session over coffee (or tea) with our in-house User Experience Consultants.

Latest Events

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Opportunities for students
Work with London entrepreneurs to build the next generation of great products.
Getting involved with the vibrant London tech scene is a great way to build work experience and make connections for the future. Unlike a typical internship or work placement, students have a chance to become an ambassador for selected tech companies who want the word spread on their latest App before it goes public. All a student has to do is show up. Contact us to learn more
The team
  • alastair_moore

    Alastair Moore

    DECIDE Project Lead

  • carly_newman

    Carly Newman

    DECIDE Programme Manager

  • df

    Daniel Fozzati

    DECIDE User Experience Services Lead

Companies we work with
  • Blog

    • Join DECIDE at the next #StartupPeople event!

      The #StartupPeople event is a monthly half-day event hosted in collaboration with DECIDEUCL Enterprise Society & The London Student Enterprise Hub. The next #StartupPeople event is Saturday 29th of March. 

      The day is designed to cater to the needs of start-ups, including the need to carry out UX testing, solicit feedback, network, recruit talent and acquire a user base that can be leveraged to conduct future tests.
      Startups invited by DECIDE to the event have participated in a product iteration sprint and are looking to collect user testing data to help inform the next iteration of their product as well as nominate ‘App Ambassadors’ to help spread the word.

      The event will feature several activities including an exhibition of start-ups which will see them pitch and demonstrate their ideas, as well as workshops and lectures by experienced entrepreneurs. A highlight of the event will be the award of a £1000 prize to the start-up with the most exciting product or service as determined by a panel of judges.

      Sign up to the next event here

      Find out what happened at the last #StartupPeople event on Saturday Feb 1st 2014 in the video below! 



      If you’re startup and would like to enroll in the DECIDE program, please contact us at: decide@ucl.ac.uk
      Event Details:
      29th March, 2014
      11 AM - 6 PM
      IDEALondon, 69 Wilson Street, London EC2A 2BB


    • FOXHUNT Menswear Showreel


If you are interested in finding out more about how UCL DECIDE can help your business, with further details about how we will work with you, please contact:
Phone: 020 3108 9263
Address: 69 Wilson Street, Shoreditch, London EC2A 2BB

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